DESIGNart
Academy
Profile
Alongside his graduation (Cum Laude) from the Department of Industrial Design at HIT (Israel) in 2005, Adi had already begun his professional and academic career. He started gaining experience by providing advanced surfacing CAD services to clients while also serving as a teaching assistant at HIT.
Among his initial clients, Adi established a strong professional connection with Ofer Zick, one of his degree professors, who later became his business partner. Together, they provided design services under the "LIFT - Product Creation" design studio, which was active from 2012 to 2020.
Since 2020, Adi has continued to offer design services and has played a role in leading product development teams. Adi has gained expertise in multiple fields of product design, including packaging and branding design, consumer and homeware plastics, industrial design, and major medical device projects.
In the academic field, Adi has been teaching in the Department of Industrial Design since 2006, offering various academic and technical courses. Since 2022, he has been a member of the official academic personnel of the department.
Footprints
Exhibitions:
2015 After 20 Years - Design of Rabin’s Remembrance, objects, Vitrina Gallery, Israel.
2016 Torat Hamachbarim - Homage to Ami Drach, object, Vitrina Gallery, Israel.
2016 Phantoms - relics of Dictatorships, text, TLV Artists House, Israel.
2017 Rewriting History - 30 years of the Dep. of Industrial Design, Vitrina Gallery, Israel.
2018 Total Red - 100 years of the bolshevic revoultion, object, TLV Artists House.
2019 The Polish Phantom, text, Krakow Museum of Modern Art.
Curation:
2009 Baemza, the Dep. of Industrial Design, HIT, Jaffa flea market, Israel. (+ Ofer zick)
2010 Baemza, the Dep. of Industrial Design, HIT, Jaffa flea market, Israel. (+ Yossi Ben-Arush)
2011 Tsa’atsu’a, Toys designed by students from HIT, TLV port, Israel. (+ Galina Arbeli).
2013 Ner Zocher, Rememrence candles designed by Students, Vitrina gallery, Israel (+ Luka Or).
2018 Osim Ruach, ventilators designed by students from HIT, Vitrina gallery, Israel.
2019 Baemza, the Dep. of Industrial Design, HIT, Jaffa port, Israel.
2020 Packages, packages designed by students from HIT, INTERPACK2020, Israel.
Media:
2013 Interview, How students remember, Northern Wind, Reshet Bet.
2018 Interview, packaging in the age of Ecommerce, NEXTER, Channel 13.
2019 Interview, Inventions of the decade, Geula and London, KAN11.
2020 Interview, Products against COVID by students, Radio Tsafon.
As is evident from my portfolio, my work spans across various fields of product design. I take pleasure in bridging ideas between these fields, enriching the design processes, and nurturing my own interests. I seamlessly blend aesthetics, functionality, and user experience with innovative technology, materials, and manufacturing techniques.
I strongly believe in the impact of design in making things better. This impact extends to our culture, society, and overall well-being. Therefore, as designers, we bear a significant responsibility. I impart this perspective to my students as an integral part of my teaching, along with other essential professional principles I strive to instill: simplicity, feasibility, and a commitment to high aesthetic values.
